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Sexual politics at the gym. What does it say about human behavior?
Girls gone wild! Linking the following essay to advertising might be a stretch, but I believe one of the best exercises for copywriters is the study of human behavior. As it happens, the human...
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Image may be NSFW.
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Harmless fun or mildly offensive? CaliforniaPsychics preys on stereotypical...
Normally, I don’t pay heed to infomercials or Direct Response TV (DRTV). In my last engagement I had to feign respect for them on account of the revenue they generated for my agency. But, like most...
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